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50% of people follow brand on social media.
Fans of the Top 10 Brands on Facebook would rank 5th in world population.
7 in 10 marketing professionals either have very little to no understanding about relevant social media conversations around their brand or clients’ brands.
42% social media users had a conversation with a brand via SM.

Via frederictherrien.ca

50% of people follow brand on social media.

Fans of the Top 10 Brands on Facebook would rank 5th in world population.

7 in 10 marketing professionals either have very little to no understanding about relevant social media conversations around their brand or clients’ brands.

42% social media users had a conversation with a brand via SM.

Via frederictherrien.ca

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Infographic: Social Media Analytics
The guide to measuring the results of your social media strategy.
Via @raventools

Infographic: Social Media Analytics

The guide to measuring the results of your social media strategy.

Via @raventools

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Enjoy this amazing #Linfographic, documenting the #linsanity around Jeremy Lin via @infographicWrld and @seancallanan

To see it, just click on the photo

Enjoy this amazing #Linfographic, documenting the #linsanity around Jeremy Lin via @infographicWrld and @seancallanan

To see it, just click on the photo

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« Few outsiders have visited the third floor of the Jerry Rice Building at Nike’s headquarters. Even most Nike employees know little about just what the staffers working here, on the north side of the company’s 192-acre campus in Beaverton, Ore., actually do. A sign on the main entrance reads RESTRICTED AREA: WE HEAR YOU KNOCKING, WE CAN’T LET YOU IN, and it’s only partly in jest. Inside, clusters of five or six employees huddle in side conference rooms where equations cover whiteboard walls. There are engineers and scientists with pedigrees from MIT and Apple. Leaks are tightly controlled; a public relations man jumps in front of a visitor who gazes at the computer screens for a little too long. »

Read more about this FORTUNE article published on CNNMoney.com by clicking on the title.

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« Voilà une étude qui va remettre beaucoup de choses en causes, à commencer par l’argent investie par les entreprises pour devenir partenaire ou fournisseur de Londres 2012. En effet, l’agence BrandWatch a réalisé une enquête entre décembre 2011 et févier 2012 dont les résultats montrent que Nike est la marque la plus associée à l’olympiade londonienne sur Internet. »

Read more on digitalsport.fr by clicking on the title.

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« Of all dreams marketers have, one stands out: Help products cross the tipping point, reaching a critical mass of consumers. For some marketers, the dream becomes reality—as has been the case with Apple (NASDAQ:AAPL), Nike (NYSE:NKE), Starbucks (NASDAQ:SBUX), and Red Bull marketers.  For other marketers, it remains just a dream. The difference between dream and reality is in the following seven principles of WOM and Buzz Marketing… »

Read more on forbes.com by clicking on the title.

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« Red Bull has done what few other brands have—it’s become a media company. Content arm Red Bull Media House was recently profiled in Fast Company’s Most Innovative Companies issue. Here, Red Bull CEO Dietrich Mateschitz gives his perspective. »

Read more on fastcocreate.com by clicking on the title.

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« Like most technology fans, I am always ready and willing to try any technology that promises to simplify my life. QR codes seemed to present an accessible and uniform way for people with smart devices to interact with advertising, marketing and media. Those little squares of code seemed to open a world of opportunity and potential. But after using them for a length of time, I shifted my perspective. »

Read more on mashable.com by clicking on the title.

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« L’édition 2010/2011 de la Ligue des Champions de l’UEFA a été suivie par 1,1 milliard d’amateurs de football dans le monde entier. A travers le parrainage unique de MasterCard, des spectateurs ont pu s’associer dans plus de 60 pays à l’un des évènements sportifs les plus populaires et passionnants de l’année.

Pour cette nouvelle période, MasterCard portera à nouveau son attention sur les supporters du tournoi, en leur offrant de multiples occasions de profiter du renouvellement de ce partenariat. »
Read more on sportbusiness360.com by clicking on the title.

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« As rivals argue over Manchester City football clubs’ £400m ($642.2m) sponsorship deal with Etihad Airways– both owned by Abu Dhabi – it has taken the title as football’s biggest sponsorship deal ever and will no doubt leave its Premierships rivals green with jealousy. What follows are ten other equally impressive mega bucks deals by top European football clubs. »

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